What is ‘it’s critical?’

Are you sick of fashion journalism with zero point of view? Tired of style coverage that would rather pander than voice a single opinion? Disgusted that the “so-called” critique of the latest Chanel show was actually just a description of everything BUT the actual collection? Same.

That’s why ‘it’s critical’ exists.

It’s a club for fashion lovers and people who simply get dressed. That means you! Unless you’re a nudist…

A safe space for those who want more from fashion-related content. A newsletter that is honest to a fault. A publication that isn’t afraid to ruffle feathers, step on toes, or rub people the wrong way in the name of honest criticism.

As a Leo Sun (if this means anything to you), I am an opinionated fashion connoisseur. As a Capricorn Moon & Rising, I am analytical and dry. Mix all of that together, and you get the vibe.

No fashionista left behind.

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Join the critic’s circle.

Be part of a community of people who share your interest in snark, unbridled honesty, and the return of Gap +. Old Navy (for us #regular people).

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